GEO SEO, or Generative Engine Optimization, is designed to help brands adapt to the growing use of AI-generated search results. It combines audience research, conversational content, technical SEO, structured data, topical authority, E-E-A-T, and AI platform optimization to make business information easier for generative engines to understand and reference. GEO strategies can support stronger brand visibility, mentions, citations, and recommendations across modern AI search experiences. Want your brand to stand out in AI search? Contact AM Web Insights for a free GEO SEO audit today.