Product packaging design refers to the process of creating the exterior appearance of a product's packaging with the aim of attracting consumers, protecting the product, and communicating its value and brand identity. It involves elements such as graphic design, typography, color schemes, materials, and structural considerations. Effective packaging design not only catches the eye of potential buyers but also conveys important information about the product, such as its features, benefits, and usage instructions. Additionally, packaging design plays a crucial role in differentiating a product from competitors on store shelves and enhancing brand recognition and loyalty.
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