Starting and maintaining a business are complex and challenging tasks mainly because of the fiercely competitive environment and numerous operational and financial considerations. Entrepreneurs must develop viable business plans that outline their investment, marketing, sales, financial, and operational strategies. Business owners must also contemplate the internal and external factors affecting their operations for long-term growth and survival. The business name plays a significant role in business because entrepreneurs have to develop strategic names that fulfill the dual objectives of representing or reflecting the business and creating appeal among people. A business name is a primary identity that represents and positions a particular image of a company among clients and the public. Naming a business requires significant consideration due to the various elements involved in the name and its impact on the business. Many entrepreneurs use professional branding agencies to avail naming services to achieve strategic objectives.