More often than not, buyers would likely choose and scrutinize the first product that grabs their concentration. And this is why custom product packaging for small businesses will create or hurt your sales.
Packaging for small businesses creates a perfect first impression, making users pick your products instead of your competitors. And customization is key to excellent and impeccable packaging that will lead to word-of-mouth. Whether you have a small brick-and-mortar shop or an eCommerce store, the packaging adds to the overall customer experience.

https://www.dnpackaging.com/custom-product-packaging-for-businesses-why-does-it-matter/