Wiggle has one hell of a story if you take the time to get to know their history. Whilst most people will see Wiggle as a thriving online sports store where you can buy anything from bike gear to running clothes to gym-wear - they actually started out as a small bike store in Portsmouth. From their humble beginnings they have grown to become one of the most trusted and well respected online sports stores. Whilst many still remember them as being very bike centric they have moved to offering a very broad product range in more recent years and this includes them having one of the biggest and most well stocked running collection available online in the UK.